The Reality of Hotel Automation: Are Some Roles at Risk?

As AI technology continues to advance, it’s becoming clear that automation could reshape the hospitality industry in significant ways. At goHustly, we’re seeing that, in some cases, hotels—particularly budget or boutique properties—could operate with minimal or even no on-site staff.

Here’s the reality:

1. Boutique Hotels Going Fully Automated: Smaller properties with limited facilities are uniquely suited for automation. From check-in to room service and guest requests, almost every part of the guest experience can be managed by intelligent systems, providing both convenience and cost efficiency.

2. Budget Hotels with Minimal Staff: For budget properties, cost control is key. Automation allows for streamlined operations with fewer on-site roles—like virtual check-ins, automated room assignments, and digital concierges that answer guest questions 24/7. Here, we’re seeing potential staff reductions of up to 50%.

3. A Shift in Roles: While this can mean fewer traditional roles, it also opens opportunities for specialized positions focused on maintaining tech systems, managing guest experiences remotely, and ensuring seamless operations behind the scenes. It’s about different types of roles rather than a complete elimination of them.

   
   

Automation can make hotels more efficient, but it raises important questions about the future of hospitality jobs. Our goal at goHustly isn’t just to introduce efficiency; it’s to support hotels in adapting to change thoughtfully.

We envision a future where roles evolve and where people are still essential for creating exceptional guest experiences—even if those roles look a bit different.

What do you think? Could a balanced approach of automation and human service create a sustainable future for hospitality?